Top Executives

YouTube as we know it has been one of the top search engines. It has videos about anything under the sun, and it’s where people get the most visual of reviews and content – given that we learn or get entertained by watching.

That’s only from a viewer’s standpoint. For content creators though, YouTube has played bigger roles in their lives. This has greatly shaped these YouTubers’ personality and lifestyle.

But how do these YouTubers get noticed on YouTube? How do they market themselves?

If you’re a YouTuber looking to improve you channel, or you want to start creating your own channel and brand, this one’s for you!

Here’s ways to effectively, take note, effectively improve the YouTube game!

1: Stir up curiosity. Create content that wows!

A good channel always starts with good content. Viewers aren’t going to watch your video to make them sleep. They want to learn something, they want to get entertained, they want a take away.

In this way, they’ll look forward to your videos.

And remember not to limit yourself to creating content that is directly endorsing your business. Make your business part of a story. In this way, people can relate.

2: Make Your Keywords Count

When marketing on YouTube, always consider your audience – your prospective buyers. Considering your audience and where they are at when it comes to the knowledge of your business is very important. You can’t and won’t expect a newbie, still in the discovery stage to commit to a purchase.

So, it’s important that the keywords you will use will be newbie-friendly and also very recognizable and relevant to your brand and the products or services that you offer.

Your keywords need to receive enough exposure for you to properly test them. Choose keywords with at least 1,000 monthly impressions, and you should be able to gather enough data to gauge their effectiveness.

3: Your video must qualify leads

Your videos must be focused on engaging and entertaining people, but also encourages them to ask “what’s next?” Your video must convince them to a call of action and that it to visit your website. That’s the reason why your videos should prequalify the leads.

4: Make sure your channel page is as interesting as your videos

After watching your video, and the viewer finds it interesting, he or she will most likely visit your channel. What should you channel look like? You channel should reflect your branding. Your image. Also, viewers love playlists, you should have playlists so they could watch videos from these, and it creates traffic.

The gist of the relevant information about your company and what benefits your company gives them are what keeps the viewer interested. Also put links on the description box on where they can find you in other social media websites like Facebook, Twitter and Instagram. – for a more detailed discussion, click here.

Create a good balance in applying these steps. Evaluate the steps and see which are most effective to you. Try and try, until you succeed!

Have you ever been so hooked in watching viral videos? Do you see something common between those videos that you’ve watched?

Well, you might be thinking they have different genres – some merely for entertaining, some related to news and some, educational, but they do have one thing in common. The genuineness. All these viral videos have been watched over and over because these videos release an emotional catharsis. These release emotions like happiness, anger, sadness, awe and even worry – that makes viewers watch it over and over again.

That goes the same way in viral marketing. People visit your site or buy your products and/or services and they want to get updated, because they get something from your site. They receive benefits, and the fact that your site is the source of those benefits makes you viral. When we thought it was all about creativity, turns out there’s a scientific formula behind it.

Interested?

Here’s Jonah Berger’s Scientific Formula to Being Viral.

1. Social Currency

What we say affects how other people see us. An example given is when you’re one of the influencers in LinkedIn and people get to see that, they share it with other people and they feel smart and special about it. In this sharing, LinkedIn gets to be part of that.

The thing about social currency is that when they get something remarkable, the more likely it is for them to share it. Why do they share it? Because it makes them look good. The best part here is that LinkedIn plays a role in this conversations.

2. Triggers: Top of Mind, Tip of Tongue

If there’s something in the environment that reminds you of something, you are much more likely to share it.

Think about what you can link yourself into, so that when people see that thing, they’re reminded of you.

3. The Rule of One Hundred

The key to giving discounts is making people feel like they’re getting something special. So when you discount, make sure you use a different type of discount – it could be money off, or percentage off – whichever makes the discount seem bigger.

More of this here and here.

When you come to think of it, these are basic principles that we tend to overlook each day. Although creativity has a big impact in your following – learning the proper ways to channel these will certainly make you viral. Follow these steps every day and you’ll surely be a go to company!