Top Executives

3 Steps to Creating the Perfect Landing Page

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Landing pages are one of the most important elements of a successful online marketing campaign.

Creating a page that is both effective and appealing can be a challenge, but there are some key steps and guidelines that all landing pages should follow.

By following these simple tips, you can create a landing page that will help convert your website visitors into customers.

What is a Landing Page?

A landing page is a standalone web page that is designed to solicit an action from the visitor. This action can be anything from making a purchase to subscribing to a newsletter.

Landing pages are often used as part of a lead generation campaign, where the goal is to collect contact information from potential customers. However, landing pages can be used for any type of marketing goal, including product launches, event promotions, and more.

Why are Landing Pages Important?

Landing pages are important because they allow you to focus your marketing efforts on a specific goal. When you send traffic to your website homepage, you risk losing those visitors among the other distractions on your page.

By directing traffic to a landing page software instead, you can ensure that all of your visitors are interested in the specific offer or goal that you are promoting.

How to Create the Perfect Landing Page

There are three key steps to creating the perfect landing page:

1) Choose the Right Template

2) Write a Compelling Offer

3) Drive Traffic to Your Page

Let’s dive into each of these 3 elements.

1) Choose the Right Template

The first step in creating a landing page is to choose the right template. There are a number of different templates to choose from, and each one has its own strengths and weaknesses.

It’s important to select a template that will best showcase your offer and help you achieve your marketing goals while also matching your existing brand across the web.

It’s crucial to use similar colors, fonts, and to match the overall feel of your brand.

2) Write a Compelling Offer

Once you have chosen a template, it’s time to write a compelling offer. This offer should be tailored to the specific goal of your landing page.

For example, if you are trying to collect contact information from potential customers, you might want to offer a free download or white paper in exchange for their email address.

If you are trying to sell a product, your offer might be a free trial or a discount on the purchase price.

The most important thing is to make sure that your offer is enticing enough to get visitors to take action.

The offer is everything.

Sure, you’ll need traffic but if the offer isn’t compelling, no one is going to take action.

When you’re designing your offers, you’ll want to keep a list of benefits that your prospect is going to experience as a result of taking action.

3) Drive Traffic to Your Page

The last step in creating the perfect landing page is to drive traffic to it.

The best way to do this is by using paid advertising, such as Google AdWords or Facebook Ads.

The newcomer to the mix is using TikTok ads where more and more are claiming this is a source for newfound leads that are very inexpensive.

You can also promote your landing page on your website and in your email marketing campaigns and also in your Youtube videos.

Whatever method you choose, make sure that you track the results so that you can improve your landing page over time and know where your converting traffic is coming from.

If you follow these three steps, you can create a landing page that will help you achieve your marketing goals. Remember to always test and track the results to ensure that you are getting the most out of your landing pages

5 Ways to Profit From Youtube

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YouTube has become a platform for more than just cat videos and vlogs-it’s now a place where people can make some serious money.

If you’re looking to join the ranks of YouTube’s top earners, there are a few key things you need to do.

First, you need to create quality content that will draw viewers in.

Secondly, you need to grow your audience by promoting your channel across multiple channels.

Lastly, you need to monetize your channel through sponsorships, product placements, affiliate marketing, or ads.

Keep reading for more details on each of these keys to making money online with YouTube!

Can you really make money with Youtube?

Yes, you can make money with YouTube!

Of course, there are some YouTubers who earn much more than that-in some cases, millions of dollars.

So how do these top earners make so much money?

There are a few different ways.

Some YouTubers earn money through sponsorships or product placements.

Others make money through affiliate marketing or ads.

And still others generate income through merchandise sales or crowdfunding.

No matter how you monetize your channel, the key to making money on YouTube is to produce quality content that people want to watch. If you can do that, the money will follow.

Why is it important to grow your audience?

If you want to make money with YouTube, it’s important to grow your audience.

After all, the more people who watch your videos, the more opportunities you have to make money.

That’s why it’s important to promote your channel on other channels-including social media, email lists, and even other YouTube channels.

You can also use tools like TubeBuddy to help grow your audience even more quickly.

Once you have a large enough audience, you can start monetizing through sponsorships, product placements, or ads.

Once you have subscribers, they’ll receive notifications through the Youtube platform letting them know you just published new content.

More people = More Eyeballs to your videos.

How do I monetize my channel?

There are a few different ways to monetize your channel:

– Sponsorships: YouTubers can earn money by partnering with brands and promoting their products or services.

– Product placements: YouTubers can also make money by including branded products or services in their videos.

– Affiliate marketing: YouTubers can earn a commission on sales generated through their videos.

– Ads: YouTubers can make money by displaying ads on their channels.

Our favorite method to getting started right away is using Affiliate Marketing.

You can sign up for programs like Amazon Associates, which will pay you a commission on products sold through your videos.

But Amazon’s affiliate program doesn’t pay that much.

Another popular affiliate marketing program is the Clickbank Marketplace which pays much more in commission rates with something like Commission Hero system by Robby Blanchard.

Signing up for either of these programs is a great way to start monetizing your channel.

What equipment do I need?
In order to make money with YouTube, you don’t need any special equipment.

Most YouTubers simply use their smartphones or laptops to create videos.

However, there are some tools and equipment that can help you make better videos.

For example, you may want to invest in a good microphone or video editing software.

But these tools aren’t essential, and you can still make money with YouTube using basic equipment.

5 Keys to Making Money Online with YouTube

1. Create quality content that will draw viewers in.

2. Grow your audience by promoting your channel across multiple channels.

3. Monetize your channel through sponsorships, product placements, affiliate marketing, or ads.

4. Partner with other creators in a similar space.

5. Use tools like TubeBuddy to help grow your audience and find less competitive keywords.

Your content doesn’t need to be groundbreaking or revolutionary, but it should be interesting and engaging.

Additionally, you should promote your channel on other channels-including social media, email lists, and even other YouTube channels.

Keyword Research and How to Guide

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Keyword research is an incredibly powerful tool for any online marketer, blogger, writer or website owner. Once you learn keyword research skills and how to use them in your content writing, you’ll be able to increase the amount of online traffic that comes to your site by using keyword-focused keyword phrases.

Let’s take a look at what keyword research is all about – and how it can help you develop more effective content pages for your website.

What Is Keyword Research?

Keyword research is the process of identifying words related to a specific topic or niche. The keyword data tells us which words are used most often, by how many people and on which search engine those keywords are entered most frequently. This gives keyword analysis insight into keyword popularity, or keyword demand. If you think about keyword research this way – it’s really just a fancy way of saying “what people are searching for.”
The goal of keyword research is to develop effective keyword phrases that you can use in content and link building efforts. You want every keyword phrase you create to be targeted and specific so that when someone searches on Google or Yahoo!, your site will show up at the top of search results. Keyword phrases also help with targeting the right audience when emailing campaigns, blogging and within content pages.

How To Do Keyword Research?

I’m going to break down keyword research into three simple parts: keyword discovery (demographics), keyword analysis (competition) and keyword strategy (where/how to use keyword phrases).
Keyword Discovery – Understanding the Demographics of Keyword Phrases
The keyword discovery phase includes narrowing down your keyword phrase list based on what you know about your audience. Start by asking yourself these questions:
– Who are my target customers?
– What are their pain points or problems? What do they need help with?
– How old are my target customers?
– Where does my target customer live (geographically) and is there a regional difference in keyword usage/demand? For example, if you sell snowboards in Canada, but snowboarders search for “snowboarding” in America – it would be beneficial to include both keyword phrases in your keyword strategy plan. Do you have a keyword phrase that is relevant to your product/service and your targeted keyword phrases all share the same intent?
– Does my target audience include multiple genders (M/F) – or only one gender (M)? This impacts keyword research as men and women would use different keyword phrases, such as “pregnancy diet” vs. “pregnancy symptoms”.

Keyword Analysis – Understanding Your Competition for Keywords

Knowing what keyword phrase to choose and determining the best content topics and page layout is crucial if you want to rank well in Google’s search results. You can look at keyword competition in two ways:
– Using the Google Search Analytics report : The Google Search Analytics report provides statistics on keyword phrases used on Google searches over a 30 day period. The information provided is keyword search volume (how many times people have searched for that keyword phrase), keyword difficulty score (which indicates how difficult Google thinks it will be to rank for the keyword) and keyword competition (the number of other web pages that are competing to get ranked on top of the keyword report). It’s a good idea to look closely at your keyword competition – you want to aim high, but not so high that it becomes unrealistic.
– Using Google Adwords Keyword Tool : The report provides monthly search volume data, estimated average cost per click (what people searching for this keyword would potentially pay if clicked on an ad) and search suggestions (additional keyword phrases you may want to include in your keyword strategy plan). This keyword tool is especially helpful if you already have a keyword phrase in mind and want to discover related keyword phrases. If you don’t know which keyword phrases to use, the Google search analytics report provides a good starting point for keyword discovery.

Keyword Strategy – Where/How Do You Use Keyword Phrases?

– In your content : Begin by using keywords within contextually relevant content aimed at addressing your audience’s questions and problems, as well as their pain points. The keyword phrase should be included naturally into the body of the text without disrupting flow or creating keyword stuffing. You can also sprinkle keywords throughout social media profiles (Twitter, Facebook) and blog posts that relate to your niche market.
– On your website : Include targeted keyword phrases into your keyword rich content (headings, title tags and meta descriptions) to help with search engine rankings.
– Use keyword phrases in links to other web pages: Remember not to keyword stuff – only use the keyword phrase once per link and don’t place keyword stuffed links on every page of your website. When you link out from your website, make sure the keyword phrase is directly relevant and will benefit the person clicking through to that webpage.

Relevance & Clarity Keyword Research Success

The most important thing for keyword research success is relevance and clarity. Make sure all domains linking back to you are related and complement each other. Avoid getting overwhelmed by keyword research – just remember that if it’s too little or too much, then you’re doing it wrong.
Good keyword research helps provide direction for keyword strategy, guides website content creation and improves search engine rankings. Just remember that keyword research isn’t everything – the most important part of your keyword strategy is creating valuable, relevant and consistent content.

Android Stereos for the Tech Lover

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In this day and age, the tech companies have upped the playing field with groundbreaking inventions and innovations that we have all benefited from. Tech savvy or not, one way or another, we have enjoyed the advancements of technology.

 

image from depositphotos

Because of these grand innovations, we have grown used to it.  Now, we all want everything to be customized for us. Even listening to our own jams in our own cars.

But even after all these highly customizable features, it still gets confusing that’s why we’re doing a breakdown of the top features to look for in android car stereos.

1. High-speed

Opt for an android car stereo that functions fast. A good android stereo features a 2-second system quick boot. You don’t want to buy something that doesn’t work immediately. Instead look for an android with a high-speed processor, this way you don’t have to wait for everything to load before you can begin.

2. GPS Navigation

The best part of having this feature is that you’ll never have to worry about getting lost. Aside from the fact that you’re enjoying good music, you have a guide as to where you are which makes the trips even lighter for you.

3. Bluetooth + Wifi

Not a big fan of storing music on your phone? If you’re more of a live streaming person, the best android car stereo for you is the one that supports app control. With bluetooth and / or wifi, you can listen to your favorite band or artist without compromising your storage.

4. Camera feature

A camera feature is always a plus. With a backup camera in and a dash camera in feature, travelling is easier, and you’ll have an extra eye or two in driving.

5. Music and entertainment

The whole concept of getting an android car stereo is for music. Music just makes everything lighter. But aside from music, go for an android that offers more. Go for an android that has the ability to entertain when there’s a traffic jam, or a fight or just kids bored at the backseat. Aside from music, look for an android car stereo where you can watch movies.

Another plus feature is if you can sing along with your favorite tunes or even play games while listening to music. Although these types of feature don’t really get used on a regular, having these during long trips will definitely help.

Android Car Stereos

Android car stereos offer the highly customizable and user-friendly features that just improve and evolve over time.

 

Still having trouble looking android stereos? Check out the Android Car Stereo Reviews to know more and finally decide!

Effective Ways to Improve YouTube Marketing

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YouTube as we know it has been one of the top search engines. It has videos about anything under the sun, and it’s where people get the most visual of reviews and content – given that we learn or get entertained by watching.

That’s only from a viewer’s standpoint. For content creators though, YouTube has played bigger roles in their lives. This has greatly shaped these YouTubers’ personality and lifestyle.

But how do these YouTubers get noticed on YouTube? How do they market themselves?

If you’re a YouTuber looking to improve you channel, or you want to start creating your own channel and brand, this one’s for you!

Here’s ways to effectively, take note, effectively improve the YouTube game!

1: Stir up curiosity. Create content that wows!

A good channel always starts with good content. Viewers aren’t going to watch your video to make them sleep. They want to learn something, they want to get entertained, they want a take away.

In this way, they’ll look forward to your videos.

And remember not to limit yourself to creating content that is directly endorsing your business. Make your business part of a story. In this way, people can relate.

2: Make Your Keywords Count

When marketing on YouTube, always consider your audience – your prospective buyers. Considering your audience and where they are at when it comes to the knowledge of your business is very important. You can’t and won’t expect a newbie, still in the discovery stage to commit to a purchase.

So, it’s important that the keywords you will use will be newbie-friendly and also very recognizable and relevant to your brand and the products or services that you offer.

Your keywords need to receive enough exposure for you to properly test them. Choose keywords with at least 1,000 monthly impressions, and you should be able to gather enough data to gauge their effectiveness.

3: Your video must qualify leads

Your videos must be focused on engaging and entertaining people, but also encourages them to ask “what’s next?” Your video must convince them to a call of action and that it to visit your website. That’s the reason why your videos should prequalify the leads.

4: Make sure your channel page is as interesting as your videos

After watching your video, and the viewer finds it interesting, he or she will most likely visit your channel. What should you channel look like? You channel should reflect your branding. Your image. Also, viewers love playlists, you should have playlists so they could watch videos from these, and it creates traffic.

The gist of the relevant information about your company and what benefits your company gives them are what keeps the viewer interested. Also put links on the description box on where they can find you in other social media websites like Facebook, Twitter and Instagram. – for a more detailed discussion, click here.

Create a good balance in applying these steps. Evaluate the steps and see which are most effective to you. Try and try, until you succeed!

VIRAL MARKETING: A Comprehensive Guide to Being Viral

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Have you ever been so hooked in watching viral videos? Do you see something common between those videos that you’ve watched?

Well, you might be thinking they have different genres – some merely for entertaining, some related to news and some, educational, but they do have one thing in common. The genuineness. All these viral videos have been watched over and over because these videos release an emotional catharsis. These release emotions like happiness, anger, sadness, awe and even worry – that makes viewers watch it over and over again.

That goes the same way in viral marketing. People visit your site or buy your products and/or services and they want to get updated, because they get something from your site. They receive benefits, and the fact that your site is the source of those benefits makes you viral. When we thought it was all about creativity, turns out there’s a scientific formula behind it.

Interested?

Here’s Jonah Berger’s Scientific Formula to Being Viral.

  1. Social Currency

What we say affects how other people see us. An example given is when you’re one of the influencers in LinkedIn and people get to see that, they share it with other people and they feel smart and special about it. In this sharing, LinkedIn gets to be part of that.

The thing about social currency is that when they get something remarkable, the more likely it is for them to share it. Why do they share it? Because it makes them look good. The best part here is that LinkedIn plays a role in this conversations.

  1. Triggers: Top of Mind, Tip of Tongue

If there’s something in the environment that reminds you of something, you are much more likely to share it.

Think about what you can link yourself into, so that when people see that thing, they’re reminded of you.

  1. The Rule of One Hundred

The key to giving discounts is making people feel like they’re getting something special. So when you discount, make sure you use a different type of discount – it could be money off, or percentage off – whichever makes the discount seem bigger.

More of this here and here.

When you come to think of it, these are basic principles that we tend to overlook each day. Although creativity has a big impact in your following – learning the proper ways to channel these will certainly make you viral. Follow these steps every day and you’ll surely be a go to company!