Have you ever been so hooked in watching viral videos? Do you see something common between those videos that you’ve watched?
Well, you might be thinking they have different genres – some merely for entertaining, some related to news and some, educational, but they do have one thing in common. The genuineness. All these viral videos have been watched over and over because these videos release an emotional catharsis. These release emotions like happiness, anger, sadness, awe and even worry – that makes viewers watch it over and over again.
That goes the same way in viral marketing. People visit your site or buy your products and/or services and they want to get updated, because they get something from your site. They receive benefits, and the fact that your site is the source of those benefits makes you viral. When we thought it was all about creativity, turns out there’s a scientific formula behind it.
Here’s Jonah Berger’s Scientific Formula to Being Viral.
- Social Currency
What we say affects how other people see us. An example given is when you’re one of the influencers in LinkedIn and people get to see that, they share it with other people and they feel smart and special about it. In this sharing, LinkedIn gets to be part of that.
The thing about social currency is that when they get something remarkable, the more likely it is for them to share it. Why do they share it? Because it makes them look good. The best part here is that LinkedIn plays a role in this conversations.
- Triggers: Top of Mind, Tip of Tongue
If there’s something in the environment that reminds you of something, you are much more likely to share it.
Think about what you can link yourself into, so that when people see that thing, they’re reminded of you.
- The Rule of One Hundred
The key to giving discounts is making people feel like they’re getting something special. So when you discount, make sure you use a different type of discount – it could be money off, or percentage off – whichever makes the discount seem bigger.
When you come to think of it, these are basic principles that we tend to overlook each day. Although creativity has a big impact in your following – learning the proper ways to channel these will certainly make you viral. Follow these steps every day and you’ll surely be a go to company!